MOOC 数字时代的商务英语写作(项真珍)(贵州民族大学)1451493161 最新慕课完整章节测试答案

第一单元测验

1、单选题：
Business communication has become more challenging than ever before, because of​​‌​
选项：
A:  the globalization of business and the increase in workforce diversity
B:  the increasingly flattened management style and emphasis on team work
C:  the pervasiveness of digital technology
D: all of the above
答案: 【 all of the above】

2、单选题：
Which of the following represents a goal for business writers?‎‌‎
选项：
A: You should concentrate on your feelings in business messages.
B: You should get your audience to believe and accept your ideas.
C: You should create messages that are lengthy to demonstrate your   superior intellect and language skills.
D: You should write business messages from your perspective.
答案: 【 You should get your audience to believe and accept your ideas.】

3、单选题：
Which of the following describes the language feature of business writing?‎‍‎
选项：
A: frequent use of disciplinary terminologies
B: long, complex sentences
C: plain language and familiar words
D: use of nominalizations
答案: 【 plain language and familiar words】

4、单选题：
When preparing a business message, you should make your writing audience oriented. Audience oriented means you should‌‍‌
选项：
A: write to solve a problem or convey information
B: attempt to get your audience to believe and accept your message.
C: present ideas clearly but concisely.
D: concentrate on looking at the problem from the receiver's perspective.
答案: 【 concentrate on looking at the problem from the receiver's perspective.】

5、单选题：
‍Business writing should be purposeful. In this context purposeful can best be defined as‌
选项：
A: presenting ideas clearly and concisely.
B: concentrating on the receiver's perspective instead of your own
C: solving problems and conveying information.
D: writing in plain language
答案: 【 solving problems and conveying information.】

6、单选题：
‎Business writing should be economical. In this context economical can best be defined as‍
选项：
A: presenting ideas clearly and concisely.
B: concentrating on the receiver's perspective instead of your own.
C: solving problems and conveying information.
D: getting your audience to believe and accept your message.
答案: 【 presenting ideas clearly and concisely.】

7、判断题：
A business message should be long because quantity enhances quality.‏‌‏
选项：
A: 正确
B: 错误
答案: 【 错误】

8、判断题：
When you compose a business messages, you often need to cater for several levels of readership.‏‌‏
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences.‌​ ‌​‌
选项：
A: 正确
B: 错误
答案: 【 错误】

第二单元测验

1、单选题：
‏Experts say that writers should spend the most time in the ____ stage of the writing process.​‏​
选项：
A: prewriting
B: writing
C: revising
D: transmission
答案: 【 revising】

2、单选题：
​The primary purpose of business writing is typically to inform or persuade; a common secondary purpose is to__​​​
选项：
A: promote goodwill
B: comply with governmental regulations.
C: create written documentation
D: avoid lawsuits
答案: 【 promote goodwill】

3、单选题：
‌You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?‍‌‍
选项：
A: Amount and speed of feedback and interactivity required
B: Cost of the channel
C: Confidentiality and sensitivity of the message
D: Your competitors' channel use
答案: 【 Your competitors' channel use】

4、单选题：
‌Human Resources Manager Claire Siu must inform Anthony that company job changes will require him to seek retraining or lose his position. The best channel for Ms. Siu to deliver this message is​‌​
选项：
A: an e-mail message
B: face-to-face communication
C: voice mail
D: an instant message
答案: 【 face-to-face communication】

5、单选题：
‍What question should you ask to visualize your audience?​
选项：
A: What position does the person hold in the organization?
B: Do I need to include more background information?
C: Should I expect a neutral, positive, or negative response to my   message?
D: All answer choices are questions you should ask to visualize your audience.
答案: 【 All answer choices are questions you should ask to visualize your audience.】

6、单选题：
‌Neil must develop a proposal for his supervisor that will describe the cost savings for an automated call center. Where should he begin?‎
选项：
A: Writing the proposal
B: Locating other proposals that he can copy
C: Researching the proposal
D: Determining an appropriate layout
答案: 【 Researching the proposal】

7、单选题：
‏Formal research methods are generally required for what type(s) of business document(s)?‎
选项：
A: Routine e-mail messages
B: Routine memos
C: Long reports and complex business problems
D: All of these choices would require formal research.
答案: 【 Long reports and complex business problems】

8、单选题：
​Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)‎
选项：
A: manual search of other companies' price lists.
B: interview with a local builder
C: Internet search of insulation values for weather blankets
D: scientific experiment that presents price choices with controlled variables
答案: 【 scientific experiment that presents price choices with controlled variables】

9、单选题：
‌Which of the following business messages would use the direct strategy?‏
选项：
A: A letter denying credit to a customer
B: A sales letter
C: A letter rejecting a customer's claim
D: An e-mail to your staff reminding them of the upcoming all-staff meeting
答案: 【 An e-mail to your staff reminding them of the upcoming all-staff meeting】

10、单选题：
​Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?‏
选项：
A: A number of employees have asked about telecommuting options.
B: Many businesses have been implementing telecommuting programs, and we have studied their programs extensively.
C: Rising gas prices have led many companies to allow telecommuting, and we think this might be a good idea for our company.
D: Our new telecommuting program will begin on August 1.
答案: 【 Our new telecommuting program will begin on August 1.】

11、单选题：
​What is a comma splice?​
选项：
A: Two independent clauses run together without punctuation or a  conjunction
B: Two independent clauses joined by a comma without a conjunction
C: A broken-off part of a complex sentence
D: Two dependent clauses
答案: 【 Two independent clauses joined by a comma without a conjunction】

12、单选题：
‏Which of the following contains no sentence faults?‎‏‎
选项：
A: Which is why we are considering new health insurance options.
B: HealthNet's coverage is extensive, and the rates are fair.
C: Review the list of benefits, then let me know what you think.
D: Having good health insurance is important to employees we need to keep that in mind.
答案: 【 HealthNet's coverage is extensive, and the rates are fair.】

13、单选题：
​Which of the following sentences demonstrates concise writing?​
选项：
A: At this point in time, we will not build additional satellite offices.
B: There are many candidates applying for the marketing position.
C: Cherrie Hull will be our interim director effective May 1.
D: You will learn the basic fundamentals of the new software package in today's seminar.
答案: 【 Cherrie Hull will be our interim director effective May 1.】

14、单选题：
‏Which of the following best avoids flabby expressions?‍
选项：
A: In very few cases do job applicants perform adequate research about a company.
B: The CEO is of the opinion that stock prices will increase next quarter.
C: Although many employees have requested training, we can't afford the   extra expense.
D: We do not expect any pay raises at this point in time.
答案: 【 Although many employees have requested training, we can't afford the   extra expense.】

15、单选题：
‎Which of the following best avoids a long lead-in?​
选项：
A: Yes, we will send the information you requested.
B: This is to advise you that we will send the information you requested.
C: You may be interested to learn that we will send the information you requested.
D: I am writing this letter to inform you that we will send the   information you requested.
答案: 【 Yes, we will send the information you requested.】

16、单选题：
​Which of the following sentences avoids noun conversion?‏​‏
选项：
A: Your supervisor will give consideration to all capital budget   requests.
B: The committee worked on the establishment of a fund for scholarships.
C: The benefits committee will be responsible for the acquisition of an endowment.
D: The scholarship committee approved the plan.
答案: 【 The scholarship committee approved the plan.】

17、单选题：
‎Which of the following is most acceptable for business writing?‏
选项：
A: Please think about the new insurance option.
B: Caltrek experienced a change in profits during the last fiscal year.
C: Retailers can expect to pay higher amounts for their goods and services.
D: Sheila will examine the job proposal carefully.
答案: 【 Sheila will examine the job proposal carefully.】

18、单选题：
‎Which of the following sentences demonstrates clear writing?‎
选项：
A: A supervisor asked everyone to work an extra day.
B: A supervisor asked production employees to work an extra day.
C: A supervisor asked everyone to work on Saturday.
D: Lindsey Goulet asked production employees to work on Saturday.
答案: 【 Lindsey Goulet asked production employees to work on Saturday.】

19、单选题：
‌Which of the following sentences contains the best use of vivid adjectives without overkill?‏
选项：
A: The resort offered luxurious suites with Jacuzzi tubs and saunas.
B: The all-inclusive, top-notch resort offered luxurious, totally marvelous suites with incredible extras.
C: The resort had nice rooms.
D: All sentences use vivid adjectives effectively.
答案: 【 The resort offered luxurious suites with Jacuzzi tubs and saunas.】

20、单选题：
‌Which of the following sentences uses modifiers correctly?‏
选项：
A: Competent in computer graphics, our Web site was designed by Gloria.
B: To take advantage of the discounted pricing, place your order   immediately.
C: To meet customers' orders, shipments must be increased.
D: Placing the proposal on the desk, the office was left by John.
答案: 【 To take advantage of the discounted pricing, place your order   immediately.】

21、判断题：
Shannon is writing a proposal to the board of directors to upgrade the company's computer equipment. After completing the prewriting phase, Shannon should immediately start composing the report.‏​‏
选项：
A: 正确
B: 错误
答案: 【 错误】

22、判断题：
To be effective, the three phases of the writing process must be performed in sequence, moving from Phase 1 to Phase 2 to Phase 3 in order.​‌​
选项：
A: 正确
B: 错误
答案: 【 错误】

23、判断题：
Roy needs to get feedback from sales representatives located across the US and Europe. Because he needs to have the most interactivity and feedback possible, the best channel of communication for Roy is videoconferencing or audioconferencing.​ ​​​
选项：
A: 正确
B: 错误
答案: 【 正确】

24、判断题：
 Although messages may have a primary and a secondary audience, the writer needs to profile only the primary audience to determine the best presentation of the message.​‍​
选项：
A: 正确
B: 错误
答案: 【 错误】

25、判断题：
Most routine business writing tasks allow you to use informal research techniques to gather sufficient information.‎‌‎
选项：
A: 正确
B: 错误
答案: 【 正确】

26、判断题：
Words such as although, as, because, and which often introduce dependent clauses.​‍​
选项：
A: 正确
B: 错误
答案: 【 正确】

27、判断题：
The following sentence contains a dangling or misplaced modifier: Working all night, the brief was filed with the court on time.‎‌‎
选项：
A: 正确
B: 错误
答案: 【 正确】

28、判断题：
‏In view of the fact that is more concise than in light of this information​
选项：
A: 正确
B: 错误
答案: 【 错误】

29、判断题：
There are several excellent reasons to consider purchasing our new OfficeDataPro software. This sentence is clear and concise.‌‍‌
选项：
A: 正确
B: 错误
答案: 【 错误】

30、判断题：
The following sentence demonstrates effective business writing: Our purchasing department will give consideration to the RFP submitted by Powertex.‏‌‏
选项：
A: 正确
B: 错误
答案: 【 错误】

第三单元测验

1、单选题：
‌Which of the following sentences best focuses on the audience?‌
选项：
A: We are very pleased to have you as our newest customer.
B: You can help us by sending us your payment immediately.
C: Register now to lock in your preferred travel dates.
D: All sentences are focused on the audience rather than the sender.
答案: 【 Register now to lock in your preferred travel dates.】

2、单选题：
‌Debbie must inform Janice that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the "you" view Debbie should use in denying Janice’s application?‌‌‌
选项：
A: I have not approved your August vacation because you applied too late.
B: We didn't receive your application early enough for the August vacation schedule.
C: Although the August vacation schedule is full, you may qualify for a vacation in September if you apply now.
D: The August vacation schedule was posted in May. You should have consulted it earlier.
答案: 【 Although the August vacation schedule is full, you may qualify for a vacation in September if you apply now.】

3、单选题：
Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company's Paris Hilton ads. Which of the following is the most appropriate announcement?‌‍‌
选项：
A: Our customers are ripping on our Paris Hilton ads, even though we know these ads rock.
B: Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it.
C: At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads.
D: It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.
答案: 【 At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads.】

4、单选题：
‎Which of the following sentences demonstrates effective business writing?​‎​
选项：
A: Hey, Bob. Ur proposal is rad!
B: Your proposal demonstrates how our call center can better meet the needs of our customers.
C: FYI, i liked your proposal :).
D: Congrats on the proposal. You rock!
答案: 【 Your proposal demonstrates how our call center can better meet the needs of our customers.】

5、单选题：
‏Which of the following sentences demonstrates effective business writing?‌‏‌
选项：
A: As per your request, enclosed is our latest catalog.
B: Enclosed is our latest catalog.
C: The latest catalog is contained under separate cover.
D: Pertaining to your request, our latest catalog is enclosed.
答案: 【 Enclosed is our latest catalog.】

6、单选题：
Business writers are encouraged to use plain English, which means​​​
选项：
A: using active-voice verbs, personal pronouns, short sentences, and familiar words.
B: writing without weakening qualifiers.
C: avoiding all negative expressions.
D: including slang and low-level diction that everyone understands.
答案: 【 using active-voice verbs, personal pronouns, short sentences, and familiar words.】

7、单选题：
Which of the following is most acceptable for business writing?​‎​
选项：
A: It is imperative that we ascertain whether you qualify for benefits.
B: Our company stipulates that you must submit your hours so that we can compensate you properly.
C: Please check with your supervisor for information about salary increases.
D: Your remuneration will perpetuate for three weeks after your termination.
答案: 【 Please check with your supervisor for information about salary increases.】

8、单选题：
‏Which of the following represents the best business writing?‎‏‎
选项：
A: We regret that we are unable to accept you as a credit customer at this time.
B: You will never be sorry that you opened a checking account with our bank.
C: We cannot accept the returned merchandise because it is not resalable.
D: You can return all resalable merchandise for a store credit.
答案: 【 You can return all resalable merchandise for a store credit.】

9、单选题：
‎Which of the following demonstrates effective business writing?‍
选项：
A: All executives and their wives will attend the Reno conference.
B: A salesman must meet monthly sales quotas.
C: The female attorney graduated from Yale.
D: The office personnel will assist you with your forms.
答案: 【 The office personnel will assist you with your forms.】

10、单选题：
Joyce is writing an article for the company's intranet to encourage managers to use plain English. Which of these sentences uses an appropriate business style to express Joyce's point?‍‎‍
选项：
A: If you obliterate the obfuscation in your e-mail messages, your department members will respond more appropriately.
B: Employees will respond better if you write e-mail messages with familiar language and a friendly, conversational style.
C: Before sending an e-mail message to your department, run it up the flagpole to see if anyone salutes.
D: Per company directives, please cease and desist from sending incomprehensible e-mail messages to department members.
答案: 【 Employees will respond better if you write e-mail messages with familiar language and a friendly, conversational style.】

11、单选题：
‏To emphasize an idea through style, place it‎
选项：
A: in a simple sentence.
B: in a dependent clause.
C: in the middle of a sentence.
D: Any of these techniques would emphasize the idea.
答案: 【 in a simple sentence.】

12、单选题：
‌Which of the following sentences is most effective in de-emphasizing the bad news?‌
选项：
A: Although cash refunds are not offered, you can exchange resalable merchandise.
B: Although you can exchange returned merchandise, cash refunds are not available.
C: Since we only exchange merchandise, it is impossible for you to receive a cash refund.
D: Because of our exchange policy, you may not receive a cash refund.
答案: 【 Although cash refunds are not offered, you can exchange resalable merchandise.】

13、单选题：
‍When should passive voice be used in business writing?‎
选项：
A: When you want to de-emphasize the action or the recipient of the action
B: When you want to emphasize the doer of the action
C: When you want to de-emphasize negative news
D: Never
答案: 【 When you want to de-emphasize negative news】

14、单选题：
‎Which of the following uses parallel structure?‌
选项：
A: Our new paralegal must be smart, efficient, and have flexibility.
B: The accident shattered her pelvis, dislocated her foot, and her spinal column was broken in three places.
C: Big business demands superior forecasting, reporting, and analyzing.
D: A good financial planner must be certified, competent, and must possess ethical standards.
答案: 【 Big business demands superior forecasting, reporting, and analyzing.】

15、单选题：
‍Which of the following statements regarding bulleted or numbered lists is accurate?‎‍‎
选项：
A: Lists decrease a reader's comprehension of the main ideas.
B: Lists allow readers to review main ideas quickly.
C: Lists confuse readers because they are visually distracting.
D: Lists decrease the readability level of a document.
答案: 【 Lists allow readers to review main ideas quickly.】

16、单选题：
‌When creating a bulleted or numbered list,​
选项：
A: use a bulleted list to represent a sequence.
B: never use end punctuation.
C: do not capitalize the initial word of each line.
D: express all ideas similarly.
答案: 【 express all ideas similarly.】

17、单选题：
‎Rachael used a bulleted list on her résumé to describe his previous job duties. Which of the following items from her list does not demonstrate parallel structure?‍‎‍
选项：
A: Performed inspections of plant equipment, including boilers, condensers, and chillers.
B: Troubleshooting of plant's chemical equipment
C: Performed load calculations for plant equipment
D: Wrote analytical reports detailing system performance
答案: 【 Troubleshooting of plant's chemical equipment】

18、单选题：
​Which of the following demonstrates effective business writing?‍
选项：
A: An Asian CEO was the keynote speaker.
B: An African American man was the next customer.
C: A record number of Japanese investors are purchasing real estate in the United States.
D: Mr. Hernandez, a Mexican, is my boss.
答案: 【 A record number of Japanese investors are purchasing real estate in the United States.】

19、单选题：
​Create a conversational but professional tone in letters, e-mail messages, instant messages, and memos by‎​‎
选项：
A: choosing a clear format and effective document layout.
B: using emoticons
C: using familiar words, occasional contractions, and pronouns such as you and I.
D: using slang and abbreviations such as IMHO and BTW.
答案: 【 using familiar words, occasional contractions, and pronouns such as you and I.】

20、单选题：
​Business messages should use positive language rather than negative language. Positive language‍
选项：
A: has no effect on the tone of a message.
B: conveys less information than negative language.
C: grants the reader all requests or demands.
D: tells what is and what can be done.
答案: 【