MOOC 综合商务英语（二）(广东理工学院)1454971176 最新慕课完整章节测试答案
Unit 1 Business Ethics
文章目录
Unit 1 Quiz
1、单选题：
On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy.
选项：
A: educational
B: technological
C: legal
D: marketplace
答案: 【 marketplace】
2、单选题：
The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures.
选项：
A: managerial confidence
B: market competence
C: global perspective
D: partnership
答案: 【 global perspective】
3、单选题：
CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________.
选项：
A: economic development
B: corporate social responsibility
C: cost savings
D: supply chain management
答案: 【 corporate social responsibility】
4、单选题：
Corporate social responsibility is no longer viewed as __________________, but an investment that brings financial returns.
选项：
A: legal compliance
B: regulatory cost
C: operation for a reputation
D: business priority
答案: 【 regulatory cost】
5、单选题：
The alignment of charitable giving with business strategy, company skills and market needs is called ____________.
选项：
A: shareholder responsibility
B: CSR value curve
C: strategic philanthropy
D: performance assessment
答案: 【 strategic philanthropy】
6、单选题：
One example of companies building a growth platform through the practice of CSR is ______________.
选项：
A: disaster recovery
B: donating money
C: developing product/service innovations that generate revenue
D: helping prevent violence in underserved areas
答案: 【 developing product/service innovations that generate revenue】
7、单选题：
Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment.
选项：
A: quality control
B: growth strategy
C: entrepreneurial work
D: professional work
答案: 【 professional work】
8、单选题：
The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful.
选项：
A: return
B: portfolio
C: collection
D: classification
答案: 【 portfolio】
9、单选题：
__________ is the process of designing, launching and running a new business, which is often initially a small business.
选项：
A: Entrepreneurship
B: Starting-up
C: Entrepreneur spirit
D: Business renovation
答案: 【 Entrepreneurship】
10、单选题：
Trust is the foundation of the BBC ________; we are independent, impartial and honest.
选项：
A: business value
B: corporate values
C: business ethics
D: corporate ethic
答案: 【 corporate values】
11、单选题：
Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________.
选项：
A: 行动密码
B: 行为准则
C: 行动管理
D: 管理规范
答案: 【 行为准则 】
12、判断题：
Participants in IBM's CSC assignment are small teams of excellent employees to help communities worldwide address challenges.
选项：
A: 正确
B: 错误
答案: 【 正确】
13、判断题：
CSC assignment's initial aim was to develop the skills and experience to succeed as new global leaders.
选项：
A: 正确
B: 错误
答案: 【 正确】
14、判断题：
The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors' business and societal plans.
选项：
A: 正确
B: 错误
答案: 【 错误】
15、判断题：
Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.
选项：
A: 正确
B: 错误
答案: 【 错误】
Unit 2 Marketing
Unit 2 Quiz
1、单选题：
If you're looking to boost customer satisfaction, one of the most promising places to start is____________.
选项：
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: 【 customer service】
2、单选题：
It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
选项：
A: positive
B: negative
C: unknown
D: neutral
答案: 【 positive 】
3、单选题：
A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
选项：
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: 【 stock prices】
4、单选题：
Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
选项：
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: 【 larger effect】
5、单选题：
Customer service calls involve direct interaction between ______.
选项：
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: 【 companies and their customers】
6、单选题：
One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word "exotic" probably mean?
选项：
A: tasty
B: foreign
C: toxic
D: native
答案: 【 foreign】
7、单选题：
The stakes are high. What does the underlined word " stakes " probably mean?
选项：
A: stock
B: steak
C: shares
D: risk
答案: 【 risk】
8、判断题：
Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
选项：
A: 正确
B: 错误
答案: 【 正确】
9、判断题：
The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
选项：
A: 正确
B: 错误
答案: 【 正确】
11、判断题：
“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.
选项：
A: 正确
B: 错误
答案: 【 正确】
13、判断题：
Many consumers believe that low fat means low calorie.
选项：
A: 正确
B: 错误
答案: 【 错误】
14、判断题：
As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.
选项：
A: 正确
B: 错误
答案: 【 正确】
15、判断题：
Americans nowadays prefer low-fat ice creams rather than rich taste ice cream.
选项：
A: 正确
B: 错误
答案: 【 错误】
Unit 3 International Trade
Unit 3 Quiz
1、单选题：
The price in an export sales contract should be quoted in __________ .
选项：
A: USD120/ctn FOB
B: USD110/bag Shanghai
C: USD140 CFR Shanghai
D: USD100/unit CIF New York
答案: 【 USD100/unit CIF New York】
2、单选题：
The term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes".
选项：
A: real
B: genuine
C: true
D: nominal
答案: 【 real】
3、单选题：
Normally, a typical ____________ follows the pattern of prosperity, recession, depression, and recovery.
选项：
A: economic downturn
B: business cycle
C: economic surge
D: business decline
答案: 【 business cycle】
4、单选题：
“美国制造业是主要的受益者。” The underlined expression “受益者” is __