MOOC 市场营销英语(广东外语外贸大学)1002488009 最新慕课完整章节测试答案
Chapter 1 Marketing Basics
文章目录
- Chapter 1 Marketing Basics
- Chapter 11 Engaging Customers
- Chapter 12. Personal Selling and Sales Promotion
- Chapter 13 Buzz Marketing, Digital and Social Media Marketing
- Chapter 14 Marketing Budget and Legal Aspects
- Chapter 15 The Global Marketplace
- Chapter 16 Sustainable Marketing Social Responsibility and Ethics
- Chapter 2 Company and Marketing strategy
- Chapter 3 Analysing the Marketing Environment
- Chapter 4 Managing Marketing Information to Gain Customer Insights
- Chapter 5 Understanding Customers and Buyer Behaviour
- Chapter 6 Designing a Customer-driven Marketing Strategy
- Chapter 7 Products, Services, and Brands
- Chapter 8 New Product Development and Product Life-Cycle Strategies
- Chapter 9 Pricing Issues
- Chapter10 Marketing Channels Delivering Customer Value