2024知到答案 大学英语综合课程 完整智慧树网课章节测试答案
第一章 单元测试
文章目录
1、多选题：
Generally speaking , business course involves a wide range of subjects such as marketing, finance, (), business law, business communication, economics and statistics.( )
选项：
A:organization behavior
B:administration management
C:quantitative analysis
D:information management
答案: 【organization behavior;administration management;quantitative analysis;information management】
2、多选题：
He was jailed for two years for ( ).
选项：
A:deception
B:loyalty
C:kindness
D:fraud
答案: 【deception;fraud】
3、单选题：
Fees and expenses are an important consideration in selecting a ( ) because these charges lower your returns.
选项：
A:mutual fund
B:shares
C:pension fund
D:compensation fund
答案: 【mutual fund】
4、多选题：
Intelligent on-demand products provide ( ) solutions for customers to lower cost.
选项：
A:simpler
B:complex
C:cheaper
D:faster
答案: 【simpler;cheaper;faster】
5、单选题：
( ) is completed by payment of the fee.
选项：
A:The transaction
B:The business
C:The marketing
D:The promotion
答案: 【The transaction】
6、单选题：
The bank’s credit rating has been downgraded because of concerns about ( ).
选项：
A:deposit
B:fraud
C:deception
D:undercapitalization
答案: 【undercapitalization】
7、单选题：
Whether you want to obtain part-time employment to pay college and living expenses, ( ), or start a business, you must bring something to the table that makes you different from the next person.
选项：
A:begin your career as a full-time employee
B:begin to become a better-informed investor
C:begin to become a better-informed consumer
D:start your career as a part-time employee
答案: 【begin your career as a full-time employee】
8、判断题：
For investors, studying business helps them understand the basics of business so as to better invest for the future. ( )
选项：
A:对
B:错
答案: 【对】
9、判断题：
Joe Dudley is one of the world’s most successful black business owners who is also a winner of the Horatio Alger Award—an award given to outstanding individuals who have succeeded in the face of adversity. ( )
选项：
A:错
B:对
答案: 【对】
10、判断题：
Mark Cuban started a small Internet company called Yahoo！Inc. that provided hundreds of live and on-demand audio and video programs ranging from rap music to sporting events to business events over the Internet. ( )
选项：
A:对
B:错
答案: 【错】
第二章 单元测试
1、判断题：
There are four definitions of marketing in this text. ( )
选项：
A:错
B:对
答案: 【对】
2、单选题：
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its ( ).
选项：
A:customer
B:employees
C:stakeholders
D:managers
答案: 【stakeholders】
3、单选题：
Marketing refers to the core ( ) that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.
选项：
A:benefits
B:organizational function
C:value
D:business philosophy
答案: 【business philosophy】
4、多选题：
In the following sentences, the word “charged” means “filled with a strong emotion such as indignation or nervousness” in ( )
选项：
A:extra charge
B:Manipulation is a charged word, especially when we talk about manipulating people.
C:a highly charged press conference
D:The restaurant charged us 440 for the wine.
答案: 【Manipulation is a charged word, especially when we talk about manipulating people.;a highly charged press conference】
5、单选题：
I manipulate tools in my ( ) in hopes of enticing consumer to buy my product.
选项：
A:method
B:tool kit
C:Ways
D:skill
答案: 【tool kit】
6、判断题：
The American Marketing Association defines that marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. ( )
选项：
A:对
B:错
答案: 【对】
7、多选题：
Please find out the organizations that define marketing ( ).
选项：
A:Event Marketing
B:American Marketing Association
C:U.K.’s Chartered Institute of Marketing
D:World Marketing Association
答案: 【American Marketing Association;U.K.’s Chartered Institute of Marketing;World Marketing Association】
8、判断题：
The author defines marketing as the core business philosophy. ( )
选项：
A:对
B:错
答案: 【对】
9、单选题：
Which of the P is not mentioned in our text? ( )
选项：
A:Place
B:Plan
C:Promotion
D:Profit
答案: 【Plan】
10、多选题：
According to the author, what can Place do in marketing? ( )
选项：
A:Place can set quality expectations.
B:Place refers to the way you choose to promote your product
C:Place refers to where and how you distribute your product
D:Place refers to where and how you sell your product
答案: 【Place can set quality expectations.;Place refers to where and how you distribute your product;Place refers to where and how you sell your product】