2024知到答案 国际市场营销学（青岛黄海学院） 完整智慧树网课章节测试答案
第一章 单元测试
1、判断题：
The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
选项：
A:错
B:对
答案: 【错】
2、判断题：
The business activities of international marketers are not affected by competition in their domestic market.
选项：
A:对
B:错
答案: 【错】
3、单选题：
With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
选项：
A:Level of technologyLevel of technologycontrollable elements
B:predicatable elements
C:uncontrollable elements
D:demographic elements
答案: 【uncontrollable elements】
4、单选题：
_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
选项：
A:Holism
B:Segreation
C:Nativism
D:Self-reference criterion
答案: 【Self-reference criterion】
5、单选题：
Which of the following is closely related to the self-reference criterion?
选项：
A:Differentiation
B:Marketing mypoia
C:Multiculturalism
D:Ethnocentrism
答案: 【Ethnocentrism】
第二章 单元测试
1、单选题：
Geographical location plays a part in access to
选项：
A:markets
B:economics
C:politics
D:people
答案: 【markets】
2、单选题：
Which of the following arguments regarding the need for protectionism is recognized by economists as valid?
选项：
A:Need to keep money at home
B:Protection of an infant industry
C:Conservation of natural resources
D:Encouragement of capital accumulation
答案: 【Protection of an infant industry】
3、多选题：
The Principles of The Belt and Road are including
选项：
A:The Belt and Road Initiative is in line with the purposes and principles of the UN Charter
B:The Initiative is open for cooperation
C:The Initiative follows market operation
D:The Initiative is harmonious and inclusive
答案: 【The Belt and Road Initiative is in line with the purposes and principles of the UN Charter;
The Initiative is open for cooperation;
The Initiative follows market operation;
The Initiative is harmonious and inclusive】
4、判断题：
Countries along the Belt and Road have their own resource advantages and their economies are mutually complementary.
选项：
A:错
B:对
答案: 【对】
5、判断题：
Climate is one of the most important factors in development is geography.
选项：
A:对
B:错
答案: 【对】