2024知到答案 消费者行为学在中国 完整智慧树网课章节测试答案
绪论 单元测试
文章目录
1、多选题：
Do you like this mini show? 你喜欢这部学生小剧场吗？（ ）
选项：
A:No. I don’t like it. 不，我不喜欢。
B:Yes, I like it very much. 是，我非常喜欢。
C:No. I strongly dislike it. 不，我非常不喜欢。
D:I am indifferent with this show. 我没所谓。
E:Yes, I like it. 是，我喜欢。
答案: 【Yes, I like it very much. 是，我非常喜欢。;
Yes, I like it. 是，我喜欢。】
2、多选题：
To what extend does this mini show inspire you to learn this chapter? 这部学生小剧场在多大程度上鼓舞你进行本章的学习？（ ）
选项：
A:A lot. 非常大。
B:A little bit. 有一点点。
C:Quite a few. 还不少。
D:Not at all. 一点儿也没有。
E:I’m not sure. 我不清楚。
答案: 【A lot. 非常大。;
Quite a few. 还不少。】
第一章 单元测试
1、判断题：
According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior. （ ）
选项：
A:错
B:对
答案: 【对】
2、单选题：
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. （ ）
选项：
A:content generator
B:marketer
C:consumer
D:influencer
答案: 【consumer】
3、单选题：
Age, gender, and social class are all used ________. （ ）
选项：
A:in social media
B:as part of promotion
C:as part of the marketing mix
D:to divide market
答案: 【to divide market】
4、单选题：
Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time? （ ）
选项：
A:Social marketing
B:Global marketing
C:Relationship marketing
D:Differentiated marketing
答案: 【Relationship marketing】
5、判断题：
People often buy products for what they mean, not what they do. （ ）
选项：
A:对
B:错
答案: 【对】
第二章 单元测试
1、单选题：
Rules of conduct that guide actions in the marketplace are called ________. （ ）
选项：
A:social obligation
B:business ethics
C:social awareness
D:social responsibility
答案: 【business ethics】
2、单选题：
Which of the following values is most associated with materialists? （ ）
选项：
A:Loyalty
B:Honesty
C:Status
D:Frugality
答案: 【Status】
3、判断题：
Cause marketing is the same as social marketing. （ ）
选项：
A:对
B:错
答案: 【错】
4、判断题：
Sustainability and green marketing are the same thing.（ ）
选项：
A:对
B:错
答案: 【错】
5、判断题：
LOHAS is a segment of consumers who worry about the environment, want products to be produced in a sustainable way, and spend money to advance what they see as their personal development and potential. （ ）
选项：
A:对
B:错
答案: 【对】