MOOC 综合商务英语III(天水师范学院)1464513168 最新慕课完整章节测试答案
Unit 1 Business Ethics
文章目录
Unit 1 Quiz
1、单选题:
The CSC idea is to instill ______ and leadership skills for less-structured, diverse business environment and cultures.
选项:
A: managerial confidence
B: market competence
C: global perspective
D: partnership
答案: 【 global perspective 】
2、单选题:
Corporate social responsibility is no longer viewed as ______, but an investment that brings financial returns.
选项:
A: legal compliance
B: regulatory cost
C: operation for a reputation
D: business priority
答案: 【 regulatory cost】
3、单选题:
The alignment of charitable giving with business strategy, company skills and market needs is called ______.
选项:
A: shareholder responsibility
B: CSR value curve
C: performance assessment
D: strategic philanthropy
答案: 【 strategic philanthropy】
4、单选题:
The potential drawback of this investment ______ is that it is exclusive in the U.S. when many believe international diversification is helpful.
选项:
A: return
B: portfolio
C: classification
D: collection
答案: 【 portfolio】
5、单选题:
Trust is the foundation of the BBC ______; we are independent, impartial and honest.
选项:
A: business value
B: corporate values
C: corporate ethic
D: business ethics
答案: 【 corporate values】
6、单选题:
On the accomplishment of CSC assignment, employees hone their cultural and ______ literacy.
选项:
A: educational
B: technological
C: legal
D: marketplace
答案: 【 marketplace】
7、单选题:
______ is the process of designing, launching and running a new business, which is often initially a small business.
选项:
A: Entrepreneurship
B: Starting-up
C: Business renovation
D: Entrepreneur spirit
答案: 【 Entrepreneurship】
8、单选题:
I don’t think I will take a(n) role, but rather become a consultant on merchandise and marketing.
选项:
A: execute
B: exempting
C: executive
D: cutting-edge
答案: 【 executive 】
9、单选题:
Pro bono is a Latin phrase for ______ undertaken voluntarily and without payment.
选项:
A: quality control
B: growth strategy
C: professional work
D: entrepreneurial work
答案: 【 professional work 】
10、单选题:
许多企业社会责任倡议,包括减少能源消耗等,都是有助于降低成本结构或者增加产能的双赢局面。The underlined phrase “双赢局面” is in English.
选项:
A: win-win outcome
B: wining opportunities
C: win-win scenarios
D: winning situations
答案: 【 win-win scenarios 】
11、单选题:
Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual.In Chinese, “code of conduct” is ______.
选项:
A: 行动密码
B: 行为准则
C: 管理规范
D: 行动管理
答案: 【 行为准则】
12、判断题:
Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.
选项:
A: 正确
B: 错误
答案: 【 错误】
13、判断题:
CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.
选项:
A: 正确
B: 错误
答案: 【 正确】
14、判断题:
Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.
选项:
A: 正确
B: 错误
答案: 【 正确】
15、判断题:
Companies are beginning to align business objectives with CSR so as to reduce cost and enter less favorable market.
选项:
A: 正确
B: 错误
答案: 【 错误】
Unit 2 Marketing
Unit 2 Quiz
1、单选题:
If you're looking to boost customer satisfaction, one of the most promising places to start is____________.
选项:
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: 【 customer service】
2、单选题:
It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
选项:
A: positive
B: negative
C: unknown
D: neutral
答案: 【 positive 】
3、单选题:
A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
选项:
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: 【 stock prices】
4、单选题:
Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
选项:
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: 【 larger effect】
5、单选题:
Customer service calls involve direct interaction between ______.
选项:
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: 【 companies and their customers】
6、单选题:
One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word "exotic" probably mean?
选项:
A: tasty
B: foreign
C: toxic
D: native
答案: 【 foreign】
7、单选题:
The stakes are high. What does the underlined word " stakes " probably mean?
选项:
A: stock
B: steak
C: shares
D: risk
答案: 【 risk】
8、判断题:
Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
选项:
A: 正确
B: 错误
答案: 【 正确】
9、判断题:
The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
选项:
A: 正确
B: 错误
答案: 【 错误】
10、判断题:
Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
选项:
A: 正确
B: 错误
答案: 【 正确】
11、判断题:
“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.
选项:
A: 正确
B: 错误
答案: 【 正确】
12、判断题:
The retail