MOOC 综合商务英语4(浙江海洋大学)1452410190 最新慕课完整章节测试答案

Unit2Quiz

1、单选题：
‏If you're looking to boost customer satisfaction, one of the most promising places to start is____________.‍‏‍
选项：
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: 【 customer service】

2、单选题：
‎It is believed that increased satisfaction has a (an)  ____impact on consumer spending, cash flow, and business performance.‏
选项：
A: positive
B: negative
C: unknown
D: neutral
答案: 【 positive 】

3、单选题：
‍A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.‎‍‎
选项：
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: 【 stock prices】

4、单选题：
‍Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.‍‍‍
选项：
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: 【 larger effect】

5、单选题：
‏Customer service calls involve direct interaction between ______.‌
选项：
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: 【 companies and their customers】

6、单选题：
​One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word "exotic" probably mean?‍
选项：
A: tasty
B: foreign
C: toxic
D: native
答案: 【 foreign】

7、单选题：
​The stakes are high. What does the underlined word " stakes " probably mean?‏​‏
选项：
A: stock
B: steak
C: shares
D: risk
答案: 【 risk】

8、判断题：
‎Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
​The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.  ‌
选项：
A: 正确
B: 错误
答案: 【 错误】

10、判断题：
‎Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste. ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

11、判断题：
‍“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

12、判断题：
‍The retail price of Haagen-Dazs is quite high when compared with other premium ice cream. ​
选项：
A: 正确
B: 错误
答案: 【 正确】

13、判断题：
‏Many consumers believe that low fat mean low calorie. ‎
选项：
A: 正确
B: 错误
答案: 【 错误】

14、判断题：
‌As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly. ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

15、判断题：
‍Americans nowadays prefer low-fat ice creams rather than rich taste ice cream. ‎
选项：
A: 正确
B: 错误
答案: 【 错误】

Unit4Quiz

1、单选题：
‎You shouldn't           the exercise equipment while others are waiting to use it.‍
选项：
A: terminate
B: monopolize
C: empower
D: engage
答案: 【 monopolize】

2、单选题：
‎The museum is annually           by funds from several major corporations.‎‎‎
选项：
A: purchased
B: acquired
C: sub