MOOC 管理英语(广东外语外贸大学)1001784002 最新慕课完整章节测试答案

Exam_ Unit 1

1、单选题：
‎Promotion is basically a kind of _______.‌
选项：
A: advertising
B: discussion
C: communication
D: brainwashing
答案: 【 communication】

2、多选题：
​What elements should be taken into consideration when it comes to making product decisions?​
选项：
A: Product design
B:  Branding
C: Product life cycle issues
D: Product quality
答案: 【 Product design;
 Branding;
Product life cycle issues;
Product quality】

3、多选题：
‌In order to improve product accessibility, the following tactics can be considered: ‏
选项：
A: selective distribution
B: intensive distribution
C: franchising
D: exclusive distribution
答案: 【 selective distribution;
intensive distribution;
franchising;
exclusive distribution】

4、多选题：
‌When a business plans to send messages via socializing apps to make a buzz, it needs to consider:‎‌‎
选项：
A: message strategy
B: channel strategy
C: message frequency
D: price
答案: 【 message strategy;
channel strategy;
message frequency】

5、多选题：
‏Promotional mix includes activities like:​‏​
选项：
A: advertising
B: public relations
C: personal selling
D: sales promotion 
答案: 【 advertising;
public relations;
personal selling;
sales promotion 】

6、判断题：
‏McCarthy's theory is the only one adopted in describing marketing mix. ‎
选项：
A: 正确
B: 错误
答案: 【 错误】

7、判断题：
‎Traditionally a product is described as a tangible item that can satisfy a customer's specific need. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

8、判断题：
‌A product is a need for a problem.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

9、判断题：
​ Market coverage is related to the convenience of buying. ‌
选项：
A: 正确
B: 错误
答案: 【 正确】

10、判断题：
‍A product is a solution to a problem.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

Exam_ Unit 10

1、单选题：
‌In the past, the brand was hence regarded as a way to identify the elements that __________ the goods and or service from the competition.‌
选项：
A: coined
B: differentiated
C: diffused 
D: joined
答案: 【 differentiated】

2、多选题：
‍Branding aims to establish a _________ and __________presence in the market that attracts and retains loyal customers.‎
选项：
A: significant
B: insignificant 
C: differentiated
D: similar 
答案: 【 significant;
differentiated】

3、多选题：
‎The objectives that a good brand will achieve include: ‎‎‎
选项：
A: to deliver the message clearly
B: to confirm your credibility
C: to emotionally connect your target prospects with your product and or service
D: to motivate the buyer to buy and to create user loyalty
答案: 【 to deliver the message clearly;
to confirm your credibility;
to emotionally connect your target prospects with your product and or service;
to motivate the buyer to buy and to create user loyalty】

4、判断题：
‍ Branding is only about getting your target market to select you over competition.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

5、判断题：
‍Branding is about getting your prospects to see you as the sole and only provider of a solution to their problem or need.  ‏
选项：
A: 正确
B: 错误
答案: 【 正确】

6、判断题：
‌A strong brand is priceless as the battle for customers intensifies day by day. ‌
选项：
A: 正确
B: 错误
答案: 【 正确】

7、判断题：
​One's brand is the source of a promise to its customers. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

8、判断题：
‏Brand not only creates loyal customers but also creates loyal employees. ‌
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
‎One’s brand should relate to the target audience.​
选项：
A: 正确
B: 错误
答案: 【 正确】

10、判断题：
​Branding requires the company to identify elements that make the brand unique and differentiate it from other competitors. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

Exam_ Unit 11

1、判断题：
A segment of something is one part of it considered separately from the rest. ​‍​
选项：
A: 正确
B: 错误
答案: 【 正确】

2、判断题：
‍If a company segments a market, it divides it into separate parts, usually in order to more precisely identify the target consumers and improve marketing opportunities. ‌
选项：
A: 正确
B: 错误
答案: 【 正确】

3、判断题：
‌There is not a single company that is capable enough to develop a product that can satisfy all the consumers in this world.   ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

4、判断题：
‌Consumers can also be grouped according to their psychographic features like lifestyles, personalities, values and attitudes to life. ​
选项：
A: 正确
B: 错误
答案: 【 正确】

5、判断题：
‏ACORN, which is short for A Classification Of Residential Neighbourhoods, uses residential areas and related property prices to classify people.   ​
选项：
A: 正确
B: 错误
答案: 【 正确】

6、判断题：
‍ABC socio-economic categories uses people’s income levels, professions and social status to group them.  ​
选项：
A: 正确
B: 错误
答案: 【 正确】

7、判断题：
‎Marketers also use the data to build up a Customer Profile: the image of a typical consumer. ‏
选项：
A: 正确
B: 错误
答案: 【 正确】

8、判断题：
‎Market segmentation is one very primary and essential step in market analysis.  ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
‏Those consumers with similar needs, behaviours and preferences can be grouped together to from different smaller segments. ‏
选项：
A: 正确
B: 错误
答案: 【 正确】

10、判断题：
‍Different companies may adopt exactly the same approaches to market segmentation.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

Exam_ Unit 12

1、多选题：
‏Deficiency needs include:‍
选项：
A: Esteem needs
B: Friendship and love
C: Security needs
D: Physiological needs
答案: 【 Esteem needs;
Friendship and love;
Security needs;
Physiological needs】

2、多选题：
‎Safety needs include:​
选项：
A: Physical safety
B: Financial security
C: Savings account
D: Disability accommodations
答案: 【 Physical safety;
Financial security;
Savings account;
Disability accommodations】

3、判断题：
‎The ultimate purpose of developing new products is to satisfy customer needs. ​
选项：
A: 正确
B: 错误
答案: 【 正确】

4、判断题：
‎The need for self-actualization is placed at the bottom of Maslow’s Hierarchy of Needs.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

5、判断题：
‌If these ‘deficiency needs’ are not met, the individual will feel anxious and tense.‌
选项：
A: 正确
B: 错误
答案: 【 正确】

6、判断题：
‏Needs of different levels should be met one by one, level by level. ​
选项：
A: 正确
B: 错误
答案: 【 错误】

7、判断题：
​Humans need to feel a sense of belonging and acceptance among their social groups, regardless whether these groups are large or small.‌
选项：
A: 正确
B: 错误
答案: 【 正确】

8、判断题：
‌Belonging needs may overcome the physiological and security needs, depending on the strength of the peer pressure. ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
‎People often engage in a profession or hobby to gain recognition and respect.‏
选项：
A: 正确
B: 错误
答案: 【