2024知到答案 Consumer Behavior 完整智慧树网课章节测试答案
第一章 单元测试
1、判断题：
Consumer behavior is an ongoing process
选项：
A:错
B:对
答案: 【对】
2、单选题：
which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
选项：
A:online marketing
B:Relationship marketing
C:data marketing
D:consumer marketing
答案: 【Relationship marketing】
3、单选题：
Which one is not belong to dark side of consumer behavior?
选项：
A:additive consumption
B:Compulsive consumption
C:Consumed consumer
D:difficult to make a decision
答案: 【difficult to make a decision】
4、单选题：
Consumers can be segmented along many dimensions. One such dimension is （ ） ，which is the statistics that measure the observable aspects of a population.
选项：
A:popular culture
B:demographic
C:country
D:region
答案: 【demographic】
5、判断题：
Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
选项：
A:错
B:对
答案: 【错】
第二章 单元测试
1、单选题：
The ability of a sensory system to detect changes or differences between two stimuli belong to
选项：
A:Differential threshold
B:Subliminal perception
C:Absolute threshold
答案: 【Differential threshold】
2、判断题：
Perceptual defense means consumers are more likely to be aware of stimuli that relate to their current needs
选项：
A:对
B:错
答案: 【错】
3、多选题：
Marketing message always has three basic components:
选项：
A:an interpretant
B:an image
C:an object
D:an sign
答案: 【an interpretant;
an object;
an sign】
4、判断题：
Most marketers wants to create messages below consumers’ thresholds so people will notice them.
选项：
A:对
B:错
答案: 【错】
5、判断题：
Perception is a three-stage process that translates raw stimuli into meaning.
选项：
A:对
B:错
答案: 【对】