Unit 1 Brands

Unit 1 quiz

1、单选题:
________ goods are of very high quality and intended to be bought by rich people.‌‌‌
选项:
A: Downmarket 
B: Upmarket   
C: Valuable  
D: Expensive
答案: 【 Upmarket   

2、单选题:
This could be the winning game for the ________, who only needs two more points for the championship.‎​‎
选项:
A: follower  
B: winner  
C: loser
D: challenger
答案: 【 challenger

3、单选题:
It is the management and boards of the banks that must recreate customer and ________value.‌‍‌
选项:
A: shareholder  
B: stakeholder  
C: goods  
D: seller
答案: 【 shareholder  

4、单选题:
When it is done properly, arts ________ can be more effective than advertising.‎‍‎
选项:
A: relationship
B: friendship  
C: sponsorship 
D: ownership   
答案: 【 sponsorship 

5、单选题:
________ usually sell cheap things in large quantities, or offer only a very limited range of goods.‏‎‏
选项:
A: Chain stores  
B: Discounters  
C: Corner shops  
D: Groceries
答案: 【 Discounters  

6、判断题:
Sydney Toledano is Bernard Arnault’s boss in Dior.‌​‌
选项:
A: 正确
B: 错误
答案: 【 错误

7、判断题:
Mr. Toledano said people should spend time on the organization when times were bad.​‎​
选项:
A: 正确
B: 错误
答案: 【 错误

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