MOOC 综合商务英语II(齐鲁师范学院)1450847197 最新慕课完整章节测试答案
Unit 1 Brands
Unit 1 单元测验
1、单选题：
The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of __________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand stretching 】
2、单选题：
Consumers who always buy Levi’s when they need a new pair of jeans are showing __________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand loyalty 】
3、单选题：
The use of BMW cars and Nokia phones in James Bond films are examples of ___________ .
选项：
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product placement 】
4、单选题：
Cheap but good Chinese products have brought ___________ to Americans by giving them more choices and reducing the country’s inflation rate.
选项：
A: intangible benefits
B: tangible benefits
C: outsource
D: disadvantage
答案: 【 tangible benefits 】
5、单选题：
Not enough people recognize our logo; we need to spend a lot more on raising___________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand awareness 】
6、单选题：
David Beckham advertising Vodafone is an example of ___________ .
选项：
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product endorsement 】
7、单选题：
___________ refers to the value, both tangible and intangible, that a brand adds to a product/service.
选项：
A: Brand loyalty
B: Brand awareness
C: Brand equity
D: Brand name
答案: 【 Brand equity 】
8、单选题：
__________ refer to the statistical data of a population, especially those showing average age, income, education, etc.
选项：
A: Focus group
B: Customers
C: Stockers
D: Demographics
答案: 【 Demographics】
9、单选题：
The Toblerone ________ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
选项：
A: logo&