MOOC 综合商务英语(上海对外经贸大学)1461104171 最新慕课完整章节测试答案
Unit 1 Brands
文章目录
Unit 1 quiz
1、单选题：
________ goods are of very high quality and intended to be bought by rich people.
选项：
A: Downmarket
B: Upmarket
C: Valuable
D: Expensive
答案: 【 Upmarket 】
2、单选题：
This could be the winning game for the ________, who only needs two more points for the championship.
选项：
A: follower
B: winner
C: loser
D: challenger
答案: 【 challenger】
3、单选题：
It is the management and boards of the banks that must recreate customer and ________value.
选项：
A: shareholder
B: stakeholder
C: goods
D: seller
答案: 【 shareholder 】
4、单选题：
When it is done properly, arts ________ can be more effective than advertising.
选项：
A: relationship
B: friendship
C: sponsorship
D: ownership
答案: 【 sponsorship 】
5、单选题：
________ usually sell cheap things in large quantities, or offer only a very limited range of goods.
选项：
A: Chain stores
B: Discounters
C: Corner shops
D: Groceries
答案: 【 Discounters 】
6、判断题：
Sydney Toledano is Bernard Arnault’s boss in Dior.
选项：
A: 正确
B: 错误
答案: 【 错误】
7、判断题：
Mr. Toledano said people should spend time on the organization when times were bad.
选项：
A: 正确
B: 错误
答案: 【 错误】
8、判断题：
When Mr. Toledano worked in Dior, he realized China would one day be prime territory for luxury.
选项：
A: 正确
B: 错误
答案: 【 错误】
9、判断题：
Mr. Toledano believes that Christian Dior can double in five years.
选项：
A: 正确
B: 错误
答案: 【 正确】
10、判断题：
The next wave of luxury buyers is in China.
选项：
A: 正确
B: 错误
答案: 【 错误】
Unit 10 Ethics
Unit 10 quiz
1、单选题：
Which term means “the process of making illegally-gained proceeds appear legal”?
选项：
A: price fixing B. C. D.
B: money laundering
C: tax fraud
D: counterfeit
答案: 【 money laundering】
2、单选题：
They were looking for evidence that the firms had submitted ______data price reporting agencies.
选项：
A: distorted
B: fraud
C: deliberate
D: disposed
答案: 【 distorted 】
3、单选题：
The buyers bid against each other and often _____the prices they pay so that theseller can profit from it.
选项：
A: fake B. C. D.
B: close up
C: diminish
D: inflate
答案: 【 inflate】
4、单选题：
______ is the use of seemingly plausible arguments either to justify something that is difficult to accept or to make it seem ‘not so bad after all’.
选项：
A: Circulation
B: Assumption
C: Rationalization
D: Dishonesty
答案: 【 Rationalization】
5、单选题：
Whenever we are in a financial_______, we seek his advice because he is very smart with money.
选项：
A: dilemma
B: espionage
C: status
D: position
答案: 【 dilemma 】
6、判断题：
There is no way to dress up your resume to make yourself stronger without being unethical.
选项：
A: 正确
B: 错误
答案: 【 错误】
7、判断题：
Asking your old boss may help you keep your thinking clear and better represent yourself.
选项：
A: 正确
B: 错误
答案: 【 正确】
8、判断题：
Luckin Coffee’s share plunged after an internal investigation into its fabricated transactions.
选项：
A: 正确
B: 错误
答案: 【 正确】
9、判断题：
To gain more market share, Luckin Coffee added tea drinks to attract tea lovers and vending machines to sell coffee more conveniently.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
Luckin Coffee was facing charges of financial misconduct of offering dramatic discounts and vouchers to occupy the market.
选项：
A: 正确
B: 错误
答案: 【 错误】
Unit 11 Leadership
Unit 11 quiz
1、单选题：
__________ “is the process of motivating a group of people towards achieving a common goal”.
选项：
A: Planning
B: Organizing
C: Leading
D: Controlling
答案: 【 Leading】
2、单选题：
Leadership has become a formal study only at the turn of the __________ century.
选项：
A: 18th
B: 19th
C: 20th
D: 21st
答案: 【 20th】
3、单选题：
A __________ leader is an enthusiastic, self-confident leader whose personality and actions influence people to behave in certain ways.
选项：
A: visionary
B: charismatic
C: transactional
D: transformational
答案: 【 visionary 】
4、单选题：
Lily felt a little __________ about expressing his opinions in the public.
选项：
A: critical
B: diffident
C: dynamic
D: conservative
答案: 【 diffident】
5、单选题：
When making a presentation, open body language makes you appear more __________ and trustworthy.
选项：
A: aloof
B: radical
C: laid-back
D: approachable
答案: 【 approachable】
6、判断题：
Sir Lindsay was attracted to L’Oréal before it became very successful.
选项：
A: 正确
B: 错误
答案: 【 正确】
7、判断题：
Succeeding Sir Lindsay, Jean-Paul Agon becomes the chairman of L’Oréal.
选项：
A: 正确
B: 错误
答案: 【 错误】
8、判断题：
Under Sir Lindsay’s leadership, L’Oréal has become the world’s biggest beauty company.
选项：
A: 正确
B: 错误
答案: 【 正确】
9、判断题：
Jack Ma is the founder of Alibaba, the world’s biggest e-commerce company.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
Jack Ma had thought that the highest level his employees can achieve would be that of managers.
选项：
A: 正确
B: 错误
答案: 【 正确】