2024知到答案 旅游目的地管理 完整智慧树网课章节测试答案
第一章 单元测试
1、单选题：
Why is good customer service especially important for a small CVB?
选项：
A:CVBs with excellent customer service tend to attract better employees.
B:Offering superior service for the same price as larger competitors gives it an advantage.
C:Smaller CVBs must work harder to prove their worth to the community.
D:Smaller CVBs must maintain higher standards than larger bureaus.
答案: 【Offering superior service for the same price as larger competitors gives it an advantage.】
2、单选题：
Which of the following CVB services would probably be of least interest to meeting planners?
选项：
A:Referring meeting planners to local services such as florists, caterers, or professional speakers
B:Identifying community facilities that are bus-friendly
C:Providing staff to work conference registration
D:Acting as a reservation agent for conference participants
答案: 【Identifying community facilities that are bus-friendly】
3、单选题：
In what way are motor coach groups different from meeting or convention groups?
选项：
A:Motor coach group participants tend to come from farther away.
B:Motor coach groups are much larger and arrive at the destination by plane.
C:Motor coach group participants are much younger.
D:Motor coach groups are smaller and go to a destination for sightseeing.
答案: 【Motor coach groups are smaller and go to a destination for sightseeing.】
4、单选题：
Why is a CVB in the best position to handle arrangements for local government officials to appear at conference welcome events?
选项：
A:The CVB knows which officials have the most time for public appearances.
B:The CVB should already have a good working relationship with local government entities.
C:The CVB is likely to have contributed to the officials’ campaigns at one time or another.
D:Local government officials may also be CVB board members.
答案: 【The CVB should already have a good working relationship with local government entities.】
5、单选题：
Lead generation is an expensive venture for a CVB because:
选项：
A:advertising expenses are high.
B:of the extensive staff time required.
C:clients charge fees when potential customers are sent to them.
D:the bills generated by long-distance phone calls are high.
答案: 【of the extensive staff time required.】
第二章 单元测试
1、单选题：
What is prospecting?
选项：
A:Using Internet marketing to attract new clients
B:Networking and meeting with potential clients
C:Searching for CVB funding sources
D:Finding new potential members for a CVB
答案: 【Networking and meeting with potential clients】
2、单选题：
Which of the following is one of the three main questions when qualifying a prospect?
选项：
A:Does a need exist that the destination can satisfy?
B:How much revenue will the potential event bring to the destination?
C:Does the destination have enough hotel rooms to satisfy the prospect’s requirements?
D:What kind of leisure activities will the event’s attendees want?
答案: 【Does a need exist that the destination can satisfy?】
3、单选题：
How is asking a prospect to rank his or her needs in order of importance helpful to a CVB salesperson?
选项：
A:The list can help the salesperson to decide whether the destination is a good fit for the prospect.
B:It allows the salesperson to help the prospect decide which destination venues would be best for the event.
C:It gives the salesperson the order in which to sell the destination’s strengths.
D:The prospect may think of more questions to ask during the process.
答案: 【It gives the salesperson the order in which to sell the destination’s strengths.】
4、单选题：
A customer’s doubts that must be overcome during the sales process are called typically called:
选项：
A:Objections.
B:Liabilities.
C:Concerns.
D:Opportunities.
答案: 【Liabilities.】
5、单选题：
An objection that deals with something a destination cannot provide is called a:
选项：
A:Liability.
B:Misunderstanding.
C:Limitation.
D:Physical objection.
答案: 【Liability.】